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Industries · Fashion & lifestyle

Editorials with a point of view

For caftan designers, concept stores, jewellery and interiors brands. Lookbooks, campaigns and reels shot in the places that give Moroccan design its character.

Model in an emerald caftan in a riad salon

Sounds familiar?

What collections need

A setting that tells the story

Riads, gardens and palaces in Marrakech: we scout, book and direct the location so the collection feels at home.

One shoot, every format

Lookbook stills, e-shop images, motion and reels from the same day, so the launch looks consistent everywhere.

A launch, not just photos

A calendar for the drop, content for each piece and ads to the people most likely to buy.

What we do

From collection To campaign

We handle direction and production; you focus on the pieces.

Direct

Creative direction

  • Concept and moodboard
  • Location scouting in Marrakech
  • Casting coordination and styling plan
Shoot

Production

  • Editorial and lookbook photography
  • Motion and reels
  • E-shop and detail shots
Launch

Content & ads

  • Launch calendar
  • Instagram content per piece
  • Meta Ads to your e-shop or showroom
Build

E-shop & lookbook site

  • Online lookbook or brand site
  • Shopify store with size and order flow
  • Multilingual for clients abroad

The Caftan Edit

Shot by FrameDots in a Marrakech riad

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